Home  >>  News  >>  Prada Acquires Versace for $1.375 Billion!
Prada Acquires Versace for $1.375 Billion!

Prada Acquires Versace for $1.375 Billion!

Prada's bold move to acquire Versace for $1.375 billion marks a significant moment in the fashion industry, merging two iconic Italian brands. This strategic merger is aimed at preserving Versace's legacy while enhancing its financial stability. Prada's Chairman, Patrizio Bertelli, emphasized their commitment to celebrating Versace's unique style and providing a robust platform for growth, especially as Versace has faced challenges in recent times. With this acquisition, Prada seeks to strengthen Italy's position in the luxury market, which is mainly led by French brands.

Trending News