Pizza and Biryani Demand Declines on Zomato by ₹1.6 Crore

Pizza and Biryani Demand Declines on Zomato by ₹1.6 Crore

Indians are ordering fewer pizzas and biryanis on Zomato, leading to a sales dip of ₹1.6 crore for Domino’s Pizza in October 2023 compared to September. Biryani orders also fell significantly, a surprising shift as these two dishes were among the most popular items on the platform. Experts link this decline to rising food delivery costs, changing consumer preferences, and inflationary pressures. While some fast-food categories have shown resilience, this drop raises questions about evolving eating habits and budget priorities of Indian consumers.

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