The IPL has risen as a global sensation, surpassing esteemed sports leagues like the EPL, La Liga, and the NBA. The IPL's revenue model includes broadcast rights, sponsorships, central revenue sharing, gate revenue, merchandise sales, and digital platforms. Merchandise sales enhance fan engagement and generate profits, while digital domination has led to the expansion of revenue through digital viewership and streaming rights. Despite the pandemic challenges in 2020, the IPL doubled its revenue, demonstrating resilience and adaptability in adverse conditions.