Amazon Prime Video will introduce ads for subscribers in India beginning in 2025. This move follows similar actions taken in countries like the US and UK.
While ads will appear during movies and shows, viewers can opt for a new, more expensive ad-free subscription that will be announced later. Amazon stated that the new ads aim to help invest in more content, ensuring "fewer ads than linear TV." Currently, Prime members pay ₹1,499 annually for access to Prime Video, and this price will remain unchanged in 2025. Details on the ad-free plan will be shared with members ahead of its launch.