A trader recently praised Zerodha as the only broker that "never pushes you to trade," noting its lack of intrusive notifications and emails—unusual in a sector known for engagement-heavy strategies. In response, Zerodha founder Nithin Kamath shared that since the company’s launch, it has followed the principle of “don’t do unto others what you don’t want done unto you.” This approach, Kamath says, limits notifications only to essential ones, creating a stress-free experience for users. Kamath acknowledged that while this may involve business trade-offs, Zerodha's customer-centered policy has been instrumental in its growth and reputation, helping it build trust with its large user base.