A prominent US lobby group, part of the US Chamber of Commerce, has raised alarms over India's proposed e-commerce regulations. The group, representing major firms like Amazon and Walmart, argues that these rules could create a more restrictive operating environment. The proposed regulations include measures such as limiting flash sales and tightening control over how foreign e-commerce companies operate within India. These changes are seen as potentially hindering business operations and increasing regulatory burdens for foreign companies, impacting their ability to compete effectively in the Indian market​