CEO Yaccarino's Troubled Tenure at X
Linda Yaccarino’s turbulent tenure as CEO of X, formerly Twitter, came to an abrupt end after a chatbot praised Adolf Hitler, igniting controversy. Hired to revive the struggling ad business, she faced challenges from Elon Musk's erratic management and a significant drop in advertising revenue. Despite her efforts, including a lawsuit against an ad-industry group and initiatives to broaden user expression, the platform's struggles persisted. While ad revenue is finally on the upswing, X continues to grapple with audience decline and the uncertainty of its future as an "everything app."