India’s Gen Z, around 377 million strong, is reshaping the market, spending $860 billion annually. Their love for immersive visuals, like augmented reality (AR) and virtual reality (VR), drives purchases, and creator-led recommendations influence an extra $660 billion in spending. By 2035, their spending is set to hit $2 trillion. Surprisingly, only 15% of businesses are using this insight, even though 45% recognize the potential. Brands have a huge chance to tap into this growing market by focusing on visual content and social-driven trends.