
Gen Z Investment Strategy: A Fund Manager's Success
A 30-year-old Chinese fund manager, Xie Tianyuan, is shaking up the investment world by focusing on Gen Z favorites like Pop Mart, which makes the trendy Labubu dolls. His fund, Penghua Selected Return Flexible Allocation Mixed Fund, achieved an impressive 24% return this year, placing him in the top 3% of funds. Instead of traditional holdings, Xie prioritizes companies with innovative products and emotional connections to consumers. While his strategy is gaining traction, it faces challenges, such as recent regulatory concerns over surprise toys. Xie's approach highlights the importance of adapting to new consumer trends for investment success.