Amul has been recognized as the strongest food brand globally in the Brand Finance Food & Drink report for 2024, moving up from second place last year.
Its brand value has surged by 11% to USD 3.3 billion, earning a Brand Strength Index (BSI) score of 91.0 and a AAA+ rating. Owned by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul dominates the Indian butter and cheese markets, with 85% and 66% shares respectively. The company's effective marketing and commitment to quality have cemented its position as a global leader in the dairy industry.