Aishwarya Rai Safeguards Personality Rights in Court
Aishwarya Rai's recent legal action in the Delhi High Court underscores the significant issue of personality rights, especially in the context of rapid technological advancements. Public figures, including celebrities, have always faced the risk of their images being used without consent. However, with the rise of artificial intelligence (AI), this risk has escalated, making the protection of one's likeness more critical than ever.
In her case, Aishwarya has raised concerns about unauthorized uses of her image, particularly for commercial gain and in inappropriate contexts. Her lawyer, senior advocate Sandeep Sethi, presented evidence to the court, including screenshots from YouTube, highlighting how her likeness is being exploited without her permission. These images, some of which are morphed and inappropriate, do not belong to her and have not been authorized by her. Sethi expressed the gravity of the situation, stating that such unauthorized use is not only unfortunate but also a violation of her rights.
The Delhi High Court, led by Justice Tejas Kataria, has shown intent to issue injunctions against the misuse of Aishwarya's likeness, targeting 151 URLs for takedown. This move is crucial in safeguarding not just Aishwarya's image but also setting a precedent for how personality rights are upheld in India.
Personality rights encompass two main aspects. First, there are publicity rights, which protect a person's image from commercial exploitation without consent, falling under intellectual property law. Second, the right to privacy, which ensures individuals have the right to control their personal space and be left alone. Understanding these rights is essential, especially in an era where technology can easily exploit an individual's likeness.
As this case unfolds, it serves as a reminder of the importance of protecting personal images in a rapidly evolving digital landscape. The legal proceedings are scheduled to continue on January 15, 2026, marking a significant date for both Aishwarya and the broader conversation around personality rights in India.
