Social media activity by CEOs is raising concerns over its impact on corporate goodwill. Zomato CEO Deepinder Goyal faced backlash after posting hiring criteria requiring candidates to pay ₹20 lakh with no salary for a year. While he later clarified it was a filtering strategy, this was his second retraction following a similar controversy in March. Ola Electric's CEO engaged in a spat that cost the company ₹7,000 crore in market value. Paytm’s CEO issued an apology for a controversial post about Ratan Tata’s demise. Such incidents highlight how CEOs’ actions online can hurt company reputation, draw regulatory attention, and erode investor trust.