Instagram Empowers Indian Creators with New Features
Meta has launched innovative features on Instagram, specifically designed to empower Indian creators. This announcement was made at the ‘House of Instagram’ event held in Mumbai, highlighting the importance of Indian audiences and creators on Meta’s platforms.
The first significant update involves expanding Meta AI translations for Reels to five additional Indian languages: Bengali, Tamil, Telugu, Kannada, and Marathi. This enhancement allows users to translate their video content, making it accessible to a broader audience. Previously, translation tools supported only English, Hindi, Spanish, and Portuguese, but this new addition reflects the growth and diversity of Indian languages on social media.
With this update, creators can ensure their Reels sound fluent in these languages while maintaining the original voice qualities. Meta emphasizes that the system preserves the speaker’s tone, allowing the translated content to feel personal and familiar. Additionally, a lip-sync option can be enabled, which automatically matches mouth movements to the translated audio. This feature aims to create a seamless viewing experience, making it seem as if creators are speaking the new language directly.
In tandem with the voice translation update, Instagram is also rolling out new Indian fonts within the Reels editing tools. Users will gain access to Devanagari and Bengali-Assamese scripts for text and captions, accommodating languages such as Hindi, Marathi, Bengali, and Assamese. This update will initially launch on Android, making it easier for creators to access these styles directly through the “Text” tool while editing their content.
If a user’s device settings are configured in one of these regional scripts, the supported fonts will appear by default. Other users can explore the font list to filter styles by language, ensuring everyone can express their creativity effectively.
These changes are part of a series of recent updates aimed at simplifying editing and expanding creative options on Instagram. New tools include bulk caption editing, video reversal options, enhanced lip-sync features for photos, access to more sound effects, and AI-assisted visual restyling in Stories. According to Meta, these upgrades are designed to give creators more control over their expression while also opening opportunities to grow their audiences both in India and internationally.
