Maruti Suzuki is strengthening its NEXA brand by expanding into Tier II and III cities with 100 new NEXA Studios by year-end. These smaller outlets aim to maintain the premium experience associated with NEXA while targeting monthly sales of 20 to 25 cars per studio.
Currently, 37% of NEXA sales come from smaller cities, showcasing strong demand outside major urban centers. With a product lineup including the Ignis, Baleno, Fronx, and others, Maruti Suzuki continues to enhance its market presence, catering to a broader customer base.