Quick commerce platforms like Blinkit, Instamart, and Zepto are challenging India's traditional kirana stores, which number around 12 million. Urban consumers, drawn by faster deliveries and discounts, are increasingly shifting their grocery shopping to these platforms.
Quick commerce now contributes significantly to FMCG sales, with companies like Nestle and ITC reporting a 30-50% boost in e-commerce sales. This shift is pressuring kirana stores, as consumers opt for the convenience of quick deliveries, even for bulk purchases that were once kirana store staples.