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Search Engines Still Rule Over AI Chatbots

Search Engines Still Rule Over AI Chatbots

As more people use AI chatbots for information, traditional search engines still lead the way—at least for now. A recent study shows that visits to the top 10 AI chatbots in 2024 were just 2.96% of search engine traffic. In March 2025, daily visits for search engines hit 5.5 billion, while chatbots only attracted 233.1 million users, highlighting a significant gap. Despite the rise of AI, Google maintains a stronghold with an 87.57% market share in search. The study warns that a decline in search engine usage could threaten SEO professionals and marketers, urging them to adapt to changing trends.

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