The Decline of Mid-Sized Films in India
Director Suresh Triveni recently shared his insights on the evolving landscape of the Indian film industry, particularly highlighting the decline of mid-sized films. In an engaging conversation with Variety India, he expressed that the journey of filmmaking has transformed dramatically, especially since the pandemic. He noted that filmmakers must now focus not only on making films but also on how they are marketed and promoted.
Triveni emphasized the importance of creating a strong connection with the audience. He pointed out that his film, Subedaar, collaborated with Amazon right from the start, ensuring that it received the promotion it needed for a successful theatrical release. He remarked, "I don't want a token release," underscoring that many films might hit theaters but fail to capture the audience's attention.
Post-COVID, the dynamics of film releases have shifted significantly. According to Triveni, the industry now predominantly features two types of films: large-scale productions led by big stars and independent films crafted with a more personal touch. He lamented the fact that mid-sized films, which used to thrive in the pre-COVID era, have now all but disappeared. The current environment requires filmmakers to rethink their strategies and find new ways to connect with viewers.
Triveni's journey in the industry began with his debut film, Tumhari Sulu, which starred Vidya Balan in 2017. He continued to work with prominent actresses in subsequent films like Jalsa (2022). His latest release, Subedaar, showcases a talented cast, including Anil Kapoor and Radhika Madan, but the road to success in today's market is undeniably challenging.
As the film industry grapples with these changes, Triveni's observations serve as a crucial reminder for filmmakers to adapt to the new audience dynamics. The survival of mid-sized films may depend on innovative marketing, engaging storytelling, and the ability to resonate with viewers in an ever-evolving entertainment landscape.
