Major Raids on Global Ad Giants in India!
The Competition Commission of India (CCI) has launched investigations into several major global ad agencies, including GroupM and Dentsu, for suspected price fixing. Raids were conducted across ten locations in Mumbai, New Delhi, and Gurugram. This action follows significant changes in the Indian advertising market, particularly after the merger of Walt Disney and Reliance's media assets, which is expected to dominate the market. The CCI is looking into allegations that these agencies colluded with broadcasters to control ad prices and discounts. If proven guilty, they could face hefty fines, making this a crucial development in India's advertising landscape.