O Romeo: Box Office Performance Revealed
"O Romeo," featuring the talented Shahid Kapoor, hit theaters on February 13, opening with a collection of ₹8.50 crore on its first day. The film saw a significant jump of approximately 45% on Saturday, but the earnings took a hit on Sunday due to the highly anticipated India-Pakistan T20 World Cup match, leading to a drop of over 25%. By the end of the opening weekend, the film had grossed ₹30 crore in India and around ₹45 crore worldwide.
However, the subsequent week was not as kind to "O Romeo." Daily earnings plummeted to below ₹5 crore, and despite hopes of a recovery during the second weekend, collections remained dismal. As of February 26, the film's total net earnings stood at ₹62 crore in India, while the gross worldwide collection approached ₹98 crore. Industry insiders predict that "O Romeo" will cross the ₹100 crore mark, but that seems increasingly unlikely.
The film's profitability hinges on its landing cost, which includes production and marketing expenses. While the exact budget of "O Romeo" hasn't been disclosed, estimates range between ₹100 to ₹120 crore. For the film to break even, it needs to achieve net earnings of ₹100 crore. Currently, it is about ₹72 crore short of that figure. With daily collections dwindling to approximately ₹1.2 to ₹1.5 crore, the prospect of reaching the ₹100 crore milestone appears grim.
Given these circumstances, "O Romeo" is on track to be labeled as an underperformer at the box office. The final verdict on whether it is a complete flop or just a below-average earner will become clearer in the coming weeks. The film features an impressive cast, including Triptii Dimri, Vikrant Massey, Tamannaah Bhatia, and Nana Patekar, and is inspired by a chapter from Hussain Zaidi's "Mafia Queens of Mumbai." Set against a backdrop of emotional turmoil, it explores the themes of passion and the painful consequences of love denied.
