Sonu Nigam on AI: Assistant, Not a Boss
Sonu Nigam, a celebrated figure in Indian music, is currently on his Satrangi Re tour, captivating audiences across the country. In a recent conversation with a media outlet, he shared his thoughts on the evolving role of technology, particularly artificial intelligence (AI), in the creative sector.
Nigam strongly believes that AI should be treated as an assistant rather than a boss. He emphasized that while AI can aid creativity, it should never overshadow the human element that gives music its true essence. This perspective is crucial in an era where technology is rapidly changing the landscape of creativity.
During the interview, he touched upon the transition of music consumption from cassettes to digital platforms. He reminisced about how, in the past, music was a personal experience, with people making efforts to buy cassettes and albums. This hands-on approach, he feels, fostered a deeper connection to music that is now often lost in the age of streaming services.
Moreover, Nigam expressed his views on algorithm-driven content. While he appreciates how algorithms can recommend music that aligns with his preferences, he is cautious about their impact on the emotional depth of playback singing. He stated, "For now, I find that algorithms recommend music I’m genuinely inclined towards—so I don’t see it as a problem yet.” His thoughts reflect a wait-and-watch approach regarding how AI will evolve in the music industry.
As he continues his Satrangi Re tour, which aims to showcase a spectrum of emotions through music, Nigam remains optimistic yet vigilant about the role of technology in art. The tour is set to travel to major Indian cities, providing fans with a unique musical journey. Each concert promises to be a celebration of emotions, reminiscent of the vibrant colors of life.
In the end, Sonu Nigam's insights invite us to consider the balance between embracing technology and preserving the soul of music, a conversation that is vital for artists and audiences alike in India and beyond.
