Zepto, the Indian instant delivery startup, has raised $340 million in a Series G round, pushing its valuation to $5 billion, up from $3.6 billion in June. This funding, led by General Catalyst and Mars Growth Capital, highlights Zepto's aggressive expansion in India's quick-commerce market, where it competes with Blinkit and Swiggy’s Instamart. With nearly $1 billion raised this year and projected sales exceeding $1.5 billion, Zepto's rapid growth underscores the shifting dynamics in India's retail sector, which is increasingly dominated by quick commerce.