Bharti Airtel, India's second-largest telecom operator, will implement a modest tariff hike from July 3, 2024, following a similar move by Reliance Jio. Entry-level plans will see a daily increase of less than 70 paise. Unlimited voice plans will rise from Rs 179 to Rs 199, Rs 455 to Rs 599, and Rs 1,799 to Rs 1,999. Airtel aims to push the Average Revenue per User (ARPU) above Rs 300 to sustain a financially healthy business model. This follows the recent telecom spectrum auction where Airtel bid Rs 6,856 crore.