Amazon is in talks to acquire MX Player from Times Internet after a previous deal fell through due to a valuation mismatch. MX Player, with over ₹2,500 crore in debt, will settle its debts independently. Amazon aims to boost its AVoD business with MX Player's addition. MX Player, acquired by Times Internet in 2018 for ₹1,000 crore, struggled to generate sufficient revenue despite its large user base.