Amazon's Bargain: How MX Player Became a Steal

Amazon is acquiring MX Player, a popular video streaming platform, for a surprisingly low price. Despite MX Player's vast user base and previous success, it faced significant financial losses, leading its parent company, Times Internet, to sell it for a fraction of its previous value. This acquisition allows Amazon to expand its presence in the Indian streaming market, leveraging MX Player's extensive reach. The deal highlights how competitive pressures and financial struggles can turn valuable assets into bargain buys for savvy companies like Amazon.



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