Mukesh Ambani's Reliance Industries is stepping up its game in the affordable fashion market by collaborating with Chinese giant Shein.
This move comes as Tata Group's retail unit, Trent Ltd., outpaces Reliance in sales and profits, with its fast-fashion brand Zudio attracting young consumers with stylish, budget-friendly clothing. While Ambani has invested over $2 billion into Reliance's retail unit, Tata's success in capturing the youth market has prompted him to seek new strategies to close the gap in this competitive space.