Bollywood actor Ayushmann Khurrana has secured a 400% return on his 2018 investment in The Man Company, a men's grooming brand, as Emami Ltd. acquires the brand for ₹400 crore. Emami, which already owned 50.4% of Helios Lifestyle (the parent company of The Man Company), has now purchased the remaining 49.6% stake.
Ayushmann played a significant role in the brand's growth, contributing to campaigns and product innovation. The acquisition strengthens Emami's presence in the digital-first premium male grooming segment, complementing its existing brands like Fair and Handsome.