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Bharti Airtel in Talks to Acquire Tata Play, India's Largest DTH Business

Bharti Airtel in Talks to Acquire Tata Play, India's Largest DTH Business

Bharti Airtel is in advanced talks with Tata Group to buy Tata Play, India's biggest direct-to-home (DTH) provider.

This deal could help Airtel boost its digital TV offerings and compete better in a market where DTH services are declining due to the rise of OTT platforms like Netflix and free-to-air options. Tata Play, though a market leader, has been struggling with losses. Airtel aims to strengthen its non-mobile revenues through bundled services, including broadband and DTH.

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