Tata-owned BigBasket is set to merge its BBdaily subscription service into its main app in the coming months, according to CEO Hari Menon.
This strategic shift aims to streamline operations by eliminating separate apps and slotted deliveries. Currently, BigBasket offers 2-3 hour deliveries through BigBasket Supersaver and 10-20 minute deliveries via BBnow. The merger will consolidate these services, transitioning BigBasket into a quick commerce model.