Blinkit Launches ‘Bistro’ to Compete with Zepto Cafe and Swiggy’s Cafe

Blinkit Launches ‘Bistro’ to Compete with Zepto Cafe and Swiggy’s Cafe

Blinkit, owned by Zomato, has entered the quick food delivery market with its new app, Bistro. The app, which is currently in pilot phase in Gurugram, offers meals, snacks, and beverages like tea and coffee within 15 minutes. This launch puts Blinkit in direct competition with Zepto Cafe and Swiggy’s Cafe. Zepto Cafe, launched in 2022, delivers food in 10 minutes and recently expanded to 120 cities. Swiggy is also piloting a similar service. Blinkit aims to strengthen its position in the quick commerce space, where it reported a significant revenue increase to INR 1,156 Cr in Q2 FY25, up from INR 505 Cr in the previous year.

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