Mahindra Group's iconic motorcycle brand BSA has officially launched in India, introducing the 652-cc Gold Star 650 model.
Priced at Rs 2.99 lakh (ex-showroom Delhi), this marks BSA's entry into the Indian market. BSA, one of the oldest motorcycle brands globally, was acquired by Mahindra's Classic Legends in 2016, which also owns Jawa and Yezdi. The launch of the Gold Star 650 is a significant move as BSA seeks to capture the growing interest in premium motorcycles in India.