CASHe, a Mumbai-based fintech firm, witnessed a remarkable surge in revenue, reaching over Rs 560 crore in FY23, marking a 2.2X increase from the previous fiscal year. The company, specializing in personal loans and digital lending, experienced marginal profit decline amidst scaling efforts. While financial services constituted 93% of total revenue, expenses notably rose, primarily driven by finance costs and advertising expenditures. Despite challenges, CASHe maintained profitability, albeit with a 7% decrease in profits. The firm's EBITDA margin saw a decline, indicating increased operational costs during the period.