EaseMyTrip, the online travel aggregator, has greenlit plans to establish a 5-star hotel in Ayodhya, strategically positioned near the Ram temple, aiming to capitalize on the surge of tourists and pilgrims post-inauguration.
In a recent board meeting on February 11, the company sanctioned the proposal to invest up to INR 100 crores in Jeewani Hospitality Private Limited, securing 50% of the company's share capital through equity swap. Prashant Pitti, EaseMyTrip's co-founder, noted substantial demand for Ayodhya and Lakshadweep.