Emami Fined Rs 15 Lakh for Misleading Fair and Handsome Ad After Product Failed to Deliver Results

Emami Fined Rs 15 Lakh for Misleading Fair and Handsome Ad After Product Failed to Deliver Results

A Delhi consumer court has fined Emami Rs 15 lakh for deceptive advertising of its Fair and Handsome cream. A man had complained that the cream didn’t deliver the promised fairness after following instructions since 2013. Emami argued that other factors like diet and hygiene affected results, but the court ruled that these weren’t mentioned on the product packaging. The court ordered Emami to stop misleading ads and packaging and pay Rs 60,000 to the complainant. Emami also faces a Rs 14.5 lakh fine for the Delhi State Consumer Welfare Fund.

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