Emami Ltd, a leading FMCG company, has signed an agreement to acquire a 100% stake in Helios Lifestyle Pvt Ltd, the owner of the men's grooming brand ‘The Man Company’.
Emami already owns 50.40% of Helios and will acquire the remaining 49.60% to strengthen its presence in the male grooming market. ‘The Man Company’ is a digital-first lifestyle brand offering a range of men’s grooming products, including fragrances, skincare, hair care, and beard management.