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Emami Ltd to Fully Acquire ‘The Man Company’

01 Sep, 2024

Emami Ltd, a leading FMCG company, has signed an agreement to acquire a 100% stake in Helios Lifestyle Pvt Ltd, the owner of the men's grooming brand ‘The Man Company’.

Emami already owns 50.40% of Helios and will acquire the remaining 49.60% to strengthen its presence in the male grooming market. ‘The Man Company’ is a digital-first lifestyle brand offering a range of men’s grooming products, including fragrances, skincare, hair care, and beard management.

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