Abbott's 'Project Ksheersagar' is making waves in the Indian dairy sector by empowering farmers and ensuring high-quality milk supply. Launched in 2022, this initiative is a collaboration between Abbott and TechnoServe, aimed at improving the livelihoods of dairy farmers across key states like Maharashtra, Andhra Pradesh, Karnataka, and Tamil Nadu.

Understanding the crucial role of nutrition in health, Abbott recognized the need for a reliable source of quality milk. Project Ksheersagar focuses on transforming the lives of dairy farmers by providing them with essential training in financial literacy and dairy management practices. This initiative not only empowers farmers to manage their businesses better but also opens up opportunities for them to thrive.

By setting up 130 village-based milk collection centers, Abbott ensures that farmers have access to reliable cold storage, facilitating the delivery of quality milk. This effort has already engaged over 12,000 dairy farmers, significantly enhancing the local supply chain. The project has reported an impressive 55% increase in milk production and a remarkable 60% reduction in veterinary costs.

Joydeep Dutta, Country Director for TechnoServe India, emphasizes the benefits of adopting standardized dairy practices, which has led to improved milk quality and productivity for farmers. Additionally, these practices increase farmers' incomes and provide them with valuable knowledge to sustain their businesses.

Project Ksheersagar aims to benefit around 51,000 dairy animals and is committed to implementing best practices to promote animal welfare and reduce antibiotic use. By focusing on sustainable farming practices, Abbott is not just benefitting the farmers but also ensuring that families have access to nutritious products, reinforcing the importance of good nutrition.

Shibasish Pramanik, Supply Chain Director for Abbott’s nutrition business in India, states that this initiative is vital for creating a sustainable raw milk supply chain. By sourcing 60% of their milk powder needs from local farmers, Abbott adds real value to both its business and the families relying on their products. This collaborative approach is a significant step toward fostering a resilient agricultural ecosystem in India.

In conclusion, Abbott's Project Ksheersagar is a beacon of hope for the Indian dairy sector, enhancing livelihoods while promoting sustainable practices. This initiative not only empowers farmers but also strengthens the local economy and contributes to the health and well-being of consumers across the country.