Flipkart, a leading Indian e-commerce giant, is set to launch "Flipkart Minutes," a quick commerce service aimed at delivering groceries and essentials within 30 minutes. This move positions Flipkart against rivals like Swiggy Instamart and Blinkit, tapping into the growing demand for rapid delivery services. The initiative is part of Flipkart's strategy to expand its market reach and cater to the increasing need for speed and convenience among consumers. Flipkart Minutes will initially roll out in select cities, with plans for broader expansion based on demand.