FirstClub, led by former Flipkart executives, has raised $8 million from investors like Flipkart co-founder Binny Bansal and Accel to build its tech infrastructure.
The startup aims to serve India’s wealthiest 10%, focusing on households earning over ₹15 lakh annually. FirstClub will offer premium products, including fresh produce, dairy, and health supplements, with delivery in under 30 minutes. Initially launching in Bengaluru by mid-2025, it plans to expand to Delhi and Mumbai, operating 10 dark stores and 2 offline experience centers for a seamless shopping experience.