Around 60 FMCG (Fast Moving Consumer Goods) companies have emphasized that e-commerce is now a critical sales platform for them.
This shift reflects a broader trend where traditional retail models are adapting to digital transformations. Companies like Hindustan Unilever, Nestlé, and ITC are investing heavily in online platforms, as consumers increasingly turn to digital channels for shopping. E-commerce provides these brands access to wider consumer bases, allowing them to tailor products and services.