Godrej Enterprises Adopts New Purple Logo to Reposition Brand

Godrej Enterprises, formed after the split of the 127-year-old Godrej Group, has introduced a new logo to distinguish itself.

While retaining the iconic cursive Godrej name, the logo now features a solid purple color instead of the earlier tricolor scheme. The move highlights its unique identity, especially as it operates across 14 diverse businesses, including aerospace, defence, consumer durables, and furniture. Executive Director Nyrika Holkar stated that the new logo reflects dynamism and a focus on innovation. Despite its ₹14,574 crore revenue, the company has no listing or diversification plans.

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