Haldiram's Snacks, a major Indian food brand, has drawn significant interest from private equity (PE) firms looking to invest in the rapidly growing snack market. However, the promoters of Haldiram's are hesitant to sell, valuing their brand's long-term potential and family legacy. Despite attractive offers from PEs, the promoters are cautious about ceding control. This reluctance reflects their commitment to maintaining the company's heritage and vision.