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India Needs to Shift Focus to Deep-Tech Innovation

India Needs to Shift Focus to Deep-Tech Innovation

India, known for its affordable data and a surge of app developers, must now focus on deeper technology to become a global tech leader. Marketing professor Rajendra Srivastava emphasizes the need to move beyond quick-service apps and invest in complex sectors like artificial intelligence, electric vehicles, and semiconductors. Unlike consumer tech, deep-tech industries require long-term investment and policy consistency. While India has made strides in supporting startups, it has lagged behind countries like China, which have successfully backed strategic sectors. To realize its potential, India needs a balanced approach that nurtures both consumer apps and deep-tech innovations.

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