Hindustan Unilever's CEO, Rohit Jawa, highlights that India's per capita FMCG consumption, especially in rural areas, is notably lower compared to similar economies. As affluence and urbanization rise, premiumisation is expected to accelerate, with the more prosperous population predicted to double by 2027.
This group tends to have FMCG consumption 1.5 to 2 times higher than the national average. Jawa believes HUL is strategically positioned to lead in this growth phase, with its three divisions individually surpassing many FMCG companies. The company also aims to focus on core brand growth, future category development, portfolio transformation, and innovative channel execution.