
iPhone 17 Price Drop: Pre-Book for ₹76,900 in India
The iPhone 17 has recently become more accessible for Indian consumers, thanks to a ₹6,000 price reduction for those who pre-book through authorized Apple resellers. Initially launched at a price of ₹82,900 for the 256GB variant, customers can now take advantage of bank cashback offers to bring the effective price down to ₹76,900. This significant discount positions the iPhone 17 as one of the most competitively priced flagship smartphones in India, especially when compared to last year’s iPhone 16, which was launched at a higher price for the same storage option.
With pre-bookings now open, customers using specific credit cards from ICICI Bank and SBI can avail themselves of this cashback offer. The iPhone 17 is available in two storage options: 256GB and 512GB, priced at ₹82,900 and ₹1,02,900 respectively. After applying the cashback, these prices drop to ₹76,900 for the 256GB model and ₹96,900 for the 512GB variant. Additionally, buyers can choose from a variety of colors, including Lavender, Mist Blue, Sage, White, and Black, offering a fresh look for the new device.
The pre-order phase for the iPhone 17 began on September 12 across more than 60 countries, including India, the US, UK, and Australia. Deliveries and in-store availability in India are set to start from September 19, with further rollouts to over 20 additional regions occurring on September 26. Alongside the new device, Apple will also begin rolling out the iOS 26 update from September 15, ensuring that existing iPhone users can access new features, although some may be region-specific.
The launch of the iPhone 17 highlights Apple’s strategy of incorporating Pro-level display technology into a non-Pro model. This makes it an appealing choice for consumers who are reluctant to spend over a lakh rupees on the Pro or Pro Max editions. The iPhone 17 features a brighter, more energy-efficient display and an upgraded camera system, making it an ideal upgrade for users of the iPhone 13 or iPhone 14.
With the effective starting price now at ₹76,900, the iPhone 17 stands as Apple’s most affordable premium device this year. For Indian buyers, this ₹6,000 cashback offer could be a game-changer, providing a compelling incentive to transition from older devices to the latest iPhone generation.