The IPL has transformed cricket into a lucrative business, mainly by selling broadcast rights, while sponsorships act as important extra sources of income that contribute to financial success. Salary caps help control expenses, and player auctions determine which teams get which players, influencing IPL finances. Franchises primarily make money from sponsorships, while media rights generate revenue through advertisements. This diverse revenue approach and effective financial management have made the IPL a highly valuable brand, blending sports and business success.