Meesho achieved record-breaking orders on the first day of its festive sale, with a 100% increase in orders compared to the previous year. On September 27, the platform attracted 6.5 crore unique customers and saw significant growth in new users, with nearly 45% of orders coming from first-time buyers. This sale marks the beginning of a competitive festive shopping season, alongside Amazon and Flipkart's annual sales. The overall online shopping sentiment is high, with a survey indicating that 71% of Indians plan to shop online this festive season, showing increased confidence and spending intentions compared to last year.