Minimalist's Future in Jeopardy? Deshpande's Bold Claim
Shantanu Deshpande, CEO of Bombay Shaving Company, stirred controversy with his prediction that Indian skincare brand Minimalist might "die" in 3-5 years. He pointed out that the founders had exited the brand after a lucrative ₹3,000 crore deal, leaving it without leadership. Deshpande warned of tough competition in a saturated market, suggesting Minimalist could become a "zombie business" with no clear direction. While some users slammed his remarks, others supported the discussion, emphasizing the challenges in the skincare industry.