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Minimalist's Future in Jeopardy? Deshpande's Bold Claim

Minimalist's Future in Jeopardy? Deshpande's Bold Claim

Shantanu Deshpande, CEO of Bombay Shaving Company, stirred controversy with his prediction that Indian skincare brand Minimalist might "die" in 3-5 years. He pointed out that the founders had exited the brand after a lucrative ₹3,000 crore deal, leaving it without leadership. Deshpande warned of tough competition in a saturated market, suggesting Minimalist could become a "zombie business" with no clear direction. While some users slammed his remarks, others supported the discussion, emphasizing the challenges in the skincare industry.

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