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Motorola’s Colorful Strategy Boosts Smartphone Sales

Motorola’s Colorful Strategy Boosts Smartphone Sales

Motorola is shaking up the smartphone market with its vibrant designs and thoughtful features. The brand collaborates with Pantone to choose colors that resonate with consumers, ensuring that each device is stylish and appealing. They focus on premium materials like vegan leather and unique finishes, making their phones feel high-quality while remaining affordable. This strategy has paid off, with Motorola experiencing significant growth in India, especially in the mid-range segment, where they combine excellent features and design. By expanding into various tech products, Motorola aims to establish itself as a lifestyle brand, enhancing its appeal to a broader audience.

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