Myntra has entered the quick commerce market with a new service promising 30-minute deliveries for fashion and beauty products. The e-commerce giant is starting this initiative in Bengaluru, leveraging its warehouses and partner stores for ultra-fast service. This move positions Myntra against players like Blinkit and Zepto, aiming to meet the growing demand for quick and convenient shopping. With over 6,000 products across categories, the service caters to customers seeking last-minute purchases. This strategy highlights Myntra’s focus on innovation and tapping into emerging consumer trends for competitive growth.