Netflix Teams Up with Spotify for Video Podcasts

In an exciting move, Netflix has announced a partnership with Spotify to introduce a range of popular video podcasts starting in early 2026. This collaboration is set to enhance Netflix's content library and attract new viewers by offering something fresh and different from its usual scripted series and films.

The initial lineup of video podcasts will include popular shows like “The Dave Chang Show” and “The Bill Simmons Podcast.” However, fans of “The Joe Rogan Experience,” Spotify's most-listened-to podcast, will be disappointed as it will not be part of this deal. This indicates Netflix's strategy to curate content that appeals to diverse audiences while tapping into the growing trend of video podcasts.

This partnership is particularly significant in the Indian context, where the consumption of podcasts is on the rise. With an increasing number of internet users and smartphone penetration, platforms like Netflix and Spotify are keen to capitalize on this trend. By bringing video podcasts to its platform, Netflix aims to cater to the changing preferences of Indian viewers who are looking for varied entertainment options.

Netflix's vice president of content licensing and programming strategy, Lauren Smith, expressed enthusiasm about this partnership, highlighting how it allows both Netflix and Spotify audiences to enjoy full video versions of top shows. The curated selection will cover various genres including sports, culture, and true crime, which are popular themes among Indian viewers as well.

The collaboration not only benefits Netflix but also provides Spotify creators with a chance to reach a much larger audience through Netflix's extensive global subscriber base. This is a win-win situation, as both platforms can leverage each other's strengths to enhance viewer engagement.

As the first phase of this rollout is set to debut in the United States in early 2026, Indian audiences can expect a wider international release soon after. This development is a clear indicator of the growing popularity of video podcasts and the potential for more innovative content formats in the streaming landscape, particularly in India.