New startups like Swish and Zing are offering 10-minute food delivery in India, catering to the growing demand for fast, convenient meals.
Swish, based in Bengaluru, raised $2 million from Accel and others, while Zing offers a variety of meals through its app. The 10-minute delivery model targets impulsive customers, similar to quick commerce. While food giants Swiggy and Zomato explore similar services, experts say it works best for snacks and quick meals. Swish plans 150 "delight centres" in Bengaluru by 2025 to expand its reach.